Artist as Entrepreneur Workshop 1: Laying Groundwork for Success

Is your art practice a hobby or a business? Take a strategic approach to developing and sustaining life as a professional artist. 

In this 1 day workshop you will gain:

• an understanding of the arts ecosystem to help in clarifying career direction and options for exposure and support
• an entrepreneurial mindset to identify independent and nontraditional alternatives 
• a personal plan with clarified values, choices, and goals for your future as a self-employed artist

The workshop will introduce business basics needed by artists today, such as planning, marketing and communications, fundraising, finance and legal issues.

By the end of the day, students will have initiated a personal plan and clarified their values, choices, and goals for the future. Presentations paired with active discussions and exercises will promote critical reflection and awareness of tools and tactics to achieve their objectives. The emphasis will be on real world strategies adopted by expert and experienced practitioners.

RECEPTION
Nationally-acclaimed artist Deborah Oropallo will share remarks about her own experience, joining participants for the reception featuring local bites and beverages.

INSTRUCTOR
Kathryn Reasoner has won awards and recognition for her advocacy on behalf of artists in society and for her transformational leadership of Bay Area institutions such as di Rosa and the Headlands Center for the Arts. Her professional activities have been diverse and wide-ranging, including service on international, national and regional arts boards, juries, and commissions. She has taught for two decades at art colleges and universities in the US and Japan

LOCATION:
West Marin Workshop | Ink.Paper.Plate, 11401 State Route One, Point Reyes Station, CA 94956